Case study · Artist social
Enzo
Siffredi
Afro house DJ, producer and owner of the Wired label. We've run his TikTok for two years and took over his Instagram at the end of July. The job: make the name known, and turn that into bookings.
The brief
More than a DJ.
Enzo was known for DJ clips. So is every other DJ. Promoters book names, and a name needs a personality behind it. He also owns a label, and his feed barely showed it.
What we did
We moved him off booth-only clips and into content only he can make. Lifestyle and talking-head videos. Tour moments from Istanbul to Nairobi. And a series where he listens to demos sent to his label and gives his honest verdict on camera.
We own the strategy end to end. Enzo shows up and does it. Trial reels test the openings, the winners get backed, and every post is graded against his own normal.
Top Instagram reels since we took over
What travelled.
What we learned
Three things that worked.
Show the job behind the job
The demo-listening series puts the label owner on screen. On TikTok three episodes did 422k, 401k and 205k this year, and one Instagram episode pulled 1,174 comments. Some love, some hate. Both are attention.
Build the floor, not one spike
A typical Instagram reel since July does 66k, and seven went past 100k in three months. Consistency books more gigs than one viral moment.
Personality travels further
Talking-head and lifestyle videos now sit alongside the DJ content and hold their own. People follow a person, then they come to the show.
View counts as shown on each post, 28 October 2026. TikTok: all 34 videos posted in 2026, and all 107 for the all-time figure. Instagram: the 22 reels posted since we took over on 27 July 2026.
Next
Let's get you watched.
Tell us what you sell and who needs to see it. We'll come back with what your niche is posting, what's working for them, and how we'd beat it.