Case study · Event launch
Central Park
On Brighton Beach
A 5,000-capacity open-air fan park at Black Rock for the 2026 World Cup, 11 June to 19 July. We built the launch campaign, then filmed and posted from the crowd for the whole tournament.
The brief
One summer. Zero awareness.
A brand-new venue on a beach with one tournament to fill it. In May almost nobody knew it existed. It had to feel like the place to watch England before a ball was kicked.
What we did
Before opening: "The Call", a 30-second cinematic launch film, AI-built aerial shots of a venue that wasn't finished yet, UGC and presenter-led content.
During the tournament: we were in the crowd every match, filming the moments people wanted to relive and posting them while the noise was still going.
Growth
Followers, May to August.
Top posts, Instagram + TikTok
The reels.
What we learned
Three things that worked.
Film the crowd, not the match
We can't show the football. We can show 5,000 people losing it on a beach. That reel did 4.6M. That's the video people send to their mates.
Post while it's loud
The biggest reels went up the same night as the goals, while the whole country was still talking about them.
Sell the feeling first
The launch film and aerials sold the night out before the venue was even built. By kick-off, people already knew where they were watching.
View counts as shown on each Instagram reel and TikTok video, 28 October 2026. Follower counts 10 May and 27 August 2026.
Next
Let's get you watched.
Tell us what you sell and who needs to see it. We'll come back with what your niche is posting, what's working for them, and how we'd beat it.